Alternatives ranked
Best Mailchimp Alternatives
Mailchimp is a great starting point for email marketing. But it gets expensive as your list grows, and its automation tools are less powerful than dedicated alternatives. Here are the best options.
Still worth considering
Mailchimp — the original
Free up to 500 contacts · Paid plans from $13/mo
A practical first email tool for businesses starting from zero. Free for up to 500 contacts — enough to validate before paying.
View Mailchimp →The best Mailchimp alternatives
ActiveCampaign
Advanced automation and segmentation
Why switch: Significantly more powerful automation, better lead scoring, more flexible sequences
14-day free trial available
Brevo
Budget email and SMS combined
Why switch: Better pricing at scale, SMS included, sends unlimited emails on paid plans
Paid plans from $9/mo
Constant Contact
Simple small business newsletters
Why switch: Simpler interface, better event management, longer free trial
60-day free trial for new accounts
Frequently asked questions
What is the best Mailchimp alternative for small business?
Brevo is the best value Mailchimp alternative for small businesses — lower pricing at scale and SMS included. ActiveCampaign is better if automation depth matters more than price.
Why is Mailchimp getting expensive?
Mailchimp prices by contact count rather than sends. As your list grows, costs increase significantly — a 10,000 contact list costs $100+/month on Mailchimp. Brevo prices by sends rather than contacts, making it significantly cheaper for large lists with infrequent sending.
Can I migrate from Mailchimp to another platform?
Yes — all major email platforms accept Mailchimp exports. Export your subscriber list as CSV from Mailchimp, then import to your new platform. Most platforms also import your templates and basic automation sequences.
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